I freelance, but I’m also open to the right full-time opportunity.
Freelance Creative Director / The Martin Agency
Remote / Jun 2022 - Aug 2023
• Led day-to-day creative across all channels for Royal Caribbean
• Helped RC and Martin get their feet under them in a new relationship
Freelance Creative Director and Copywriter
Remote / Jan 2021 - Jun 2022
• Directed shoots and provided creative direction in-house for Royal Caribbean
• Agencies include: MullenLowe, Publicis Health, Partners and Napier, Hey Let’s Go
• Categories include: travel, CPG, financial services, pharmaceuticals, and public health
SVP Group Creative Director / MullenLowe
Boston / Mar 2017 - Dec 2020
• Increased New Cruiser bookings by 36% for Royal Caribbean International
• Oversaw a dozen creative teams across digital, social, experiential and traditional media
• Pitched, won and guided creative for Humana Healthcare
• Led Google Cloud B2B project work
• Pitched and won PR work for SimpliSafe home security
SVP Creative Director / MullenLowe
Boston / Nov 2013 - Mar 2017
• Shored up largest account at agency, US Cellular - the #4 telecom in the U.S
• Pitched, won and led Royal Caribbean International Cruise Lines
• Led creative output in all channels, both branding and retail, for over $26 MM in business
SVP Creative Director / Arnold Worldwide
Boston / 2004 - 2013
• Lowered youth smoking rates from 23% to 9%, leading all creative aspects of Truth (national anti-tobacco campaign)
• Convinced 1 million+ adults to quit smoking for the Centers for Disease Control
• Launched Santander – the 4th largest retail bank in the world – in the U.S.
• Headed campaign and product launch of Tag Body Spray for P&G. Quickly siphoned 20% of market from Axe/Unilever
• Led Southern Comfort line extensions for Spicy Pepper and Black Cherry
VP Associate Creative Director / Arnold Worldwide
Boston / 2004 - 2005
• Day-to-day leadership of Truth and Monster.com
• Continued to write for other accounts and pitch new business