
Got a question about the cloud? Ask Google Cloud.
We built a Google Cloud-powered voice-assistant with the smarts to answer questions about Google Cloud. Then put it on a Google Home, and sent those to large enterprise CTOs.
Results: A 16% response rate. And CTOs spent an average of 8 minutes interacting with it.

The DM piece sent to CTOs.
Effie Silver • Clio Bronze
CT: Costa Boudouvas / ACD: TIm Bildsten, Ryan Montgomery / IO: Dustin Johnson