Snapchat Under Water

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Earned impressions all over the place.
 

SeaSeekers

We added new functionality to Snapchat Spectacles, allowing people to take their social media posts somewhere more brag-worthy. Below sea level.

Why? Well, Royal is ten years ahead of any company in the cruising industry. The marketing needed to be just as innovative, and speak to younger families who had never considered a cruise.

 
 

Ashleigh. The Freediver.

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Some of the divers’ snaps

This teaser was aimed at more tech-forward sites and viewers.

Gaby shares on Snapchat as she rebuilds reefs in Mexico.

 

We gave the prototypes to three undersea experts to post from their comfort zone below sea level.

The SeaSeekers case study

Webby Award Honoree • Shorty Award Silver

CD: Me, Rob Kottkamp / ACD: Mark Philip / CW: Cody Dummer / AD: Pier Madonia

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Truth / Do you have what it takes?