America picks the ugliest fact
We brought to life 50 of the worst things the tobacco companies ever did or said, then put them to a vote. People could vote by hashtag, at live partner events or online.
We counted over 725,000 votes.
The integrated campaign. So many arms, among other things.
Each element had its own style and hashtag
50 facts interpreted by dozens of artists
Used hashtags and clicks to aggregate votes
The leaderboard
CD: me, Meg Siegal / AD: James Stone / CW: Brett Reese