The World’s Longest Pre-Roll

I love messing with the system. When we looked at the specs for this promo ad, we noticed that YouTube's TrueView platform allows skippable ads to be any length. Our offer gives you so much cheap data, you could even waste it on watching grass grow. So we made a seven-hour video of just that – grass growing. The link to the actual video is here, if you’ve got a day off.

Webby Award Honoree

CD: Me, Rob Kottkamp / ACD: Pete Shamon / AD: Pier Madonia / CW: Macie Soler-Sala